A company name is vital in defining your business and creating its identity. It is the first thing customers see and often compares to a handshake, saying a lot about a company or person. The company name is important and leaves a powerful impression.

The caracal, also known as the Desert Lynx, is a wild cat native to Africa, the Middle East, Central Asia, Pakistan and India. The caracal embodies our approach to business with traits that allow it to thrive in difficult situations.

Don Roberts, President and CEO of Caracal Products & Services, explains the importance of why we chose the name Caracal. “We represent the character of this cat. We’re small but meticulous. We’re adaptive to our environment.”

There are three main characteristics of the caracal cat that our company strives to embody:

– Fast: Wild caracals can run up to 50 miles per hour. Caracal Products & Services is known for fast implementation and fanatically responsive customer service.

– Agile: When in pursuit of prey, caracals can leap up to 12 feet. Caracal quickly adapts to changing client needs and secures new sourcing opportunities to match.

– Resourceful: The caracal’s unique ears give it extraordinary hearing, making it a highly efficient hunter. Caracal proactively listens to customer’s needs and then actively “hunts” for strategic supplier relationships that enable best-in-class pricing, quality, reliability and speed to market.

Caracal Products & Services goes above and beyond to explore opportunities for our company and our customers. We strategically choose suppliers with whom to form relationships that best align with our company values. Quick and effective implementation is important to our company to ensure that our clients’ needs are thoroughly met. We aim to embody the caracal cat in our actions as a company by acting quickly, adapting to customers’ needs, and thinking strategically.

As our Vice President of Sales and Marketing, Rebecca Miller, says, “I love our name. A caracal is the lesser-known cat that leaves an impression. It not only symbolizes our company’s agility and resilience, but also our ability to do great things with limited resources. As a company our goal is always to leave a positive impression with anyone we engage.”