Get to Know Us
Founded in Detroit in 2004, Caracal Products & Services meets the sourcing and service needs of Fortune 500 companies, major educational institutions, healthcare providers and government agencies nationwide through long-term, program-based contracts.
Clients choose to partner with us—and remain with us for years, some for more than a decade—because of the consistent value we deliver. We are committed to exceeding expectations through outstanding customer service, high-quality products and solutions tailored to meet each client’s unique needs.
A Legacy of Service, A Future of Opportunity
Caracal is built on the values instilled by Charles and Joyce Roberts, the proud parents of our CEO, Donald Roberts. Charles, a retired U.S. Army Sergeant Major, exemplified discipline, integrity and resilience—principles that remain a cornerstone of our company today. Joyce, a retired registered nurse, continues to carry that same spirit of care and service forward as a Caracal Ambassador. Together, their influence remains at the heart of who we are—driving us to create meaningful solutions that protect people, strengthen communities and honor the principles they lived and live by. This commitment extends beyond products: Caracal Products & Services is dedicated to creating U.S. jobs with real career paths, mentoring young adults with entrepreneurial drive and supporting small businesses and individuals who seek a hand-up, not a hand-out.
Caracal’s Mission
To provide excellent customer service and high-quality products at a fair price, with a dedication to supporting community growth and building a sustainable future for all. We bring a global perspective while maintaining a personalized, local approach.
Caracal: Our Namesake & Inspiration
The caracal, sometimes known as a desert lynx, is a wild cat native to Africa, the Middle East, Central Asia, Pakistan and India. While lions and tigers attract more attention, the caracal is known by wildlife biologists for its exceptional adaptability and efficiency – traits that perfectly embody Caracal’s approach to business.
Fast
- Wild caracals can run up to 50 miles per hour
- Caracal the company is known for fast implementation and fanatically responsive customer service
Agile
- When in pursuit of prey, caracals can leap up to 12 feet
- Caracal quickly adapts to changing client needs and secures new sourcing opportunities to match
Resourceful
- The caracal’s unique ears give it extraordinary hearing, making it a highly efficient hunter in challenging arid landscapes
- Caracal proactively “hunts” for strategic supplier relationships that enable best-in-class pricing, quality, reliability and speed to market